KUSHTY: A LEGACY OF NATURE, KNOWLEDGE AND NURTURING

Our Story Revealed

In the picturesque landscapes of Maine, with the whispers of British heritage, a vision was born. A vision that didn't just view skincare and haircare as a topical application, but as an immersive experience that begins from within. Enter the world of Kushty, the brainchild of Daishia Bragan and Paul Taitt — two trailblazers with a combined expertise spanning over two decades.

Daishia, adventurous mother to twin girls, is more than just a skincare enthusiast — she's a skin & personal care aficionado, having immersed herself in the wonders and benefits of this green elixir for over a decade, her extensive study revealed that the harmonious blend of this elixir with other premium natural oils constitutes the foundation for the absolute best in skincare and haircare products. Her passion for organic care, coupled with Paul's extensive experience in the nutritional supplement industry and a history of co-owning an organic Moringa farm in the heart of Ecuador's Amazon region, has breathed life into Kushty. This dynamic duo's combined knowledge and shared zeal weave the very fabric of Kushty's ethos.

The name 'Kushty' has its origins in the Romani word 'kushtipen', meaning 'truth' and 'reality'. This term has woven its way through British culture, from the vibrant streets of London's East End. While in the Irish culture it has evolved into a slang term for being in a relaxed state of mind, often following an evening of indulging in herbal relaxation. In traditional British slang, 'cushty' (spelled with a ‘c’!) is used to express satisfaction, approval, and all that's superb, excellent and top-notch. This name reflects not only the versatility of our brand's offerings but also our commitment to an inclusive approach.

Our founder's British origin gives the brand its authentic edge, classic British swagger and the audacity to be different, Kushty is not just about exceptional products; it's an entire vibe. A lifestyle. A revolution. We're more than just a brand; we're a cultural movement – introducing an iconic term to the American lexicon and inviting everyone to join the party!

At Kushty, we don’t just cater to your skin; we nurture 'you'. We believe in a holistic approach to beauty. While conventional beauty brands might stop at your skin, we delve deeper. With a trove of resources on nutrition and wellness, we're on a mission to rejuvenate not just the body's largest organ but the soul that it envelopes.

Our mission? To revolutionize the world of skincare and haircare with exotic, plant-based products, while echoing the belief that beauty and well-being are two sides of the same coin. A radiant exterior complements a nourished interior. And it's this synergy that Kushty aims to champion.
Because, at the end of the day, whether it's through our luxurious product range or our treasure of knowledge, we truly believe – Everyone deserves a Kushty Life!